Technology, business, design and marketing.
Haneesha Puri
Modern storytelling supported by emerging technology.
When creativity meets technology, brands don’t just get noticed—they create lasting impact.
Hi, I’m Haneesha Puri, the founder of Digital Panache.
My journey into advertising and digital marketing has been shaped by a unique blend of technology, business, design, and creativity.
After completing my B.Sc. in Information Technology, I began my career as a Sales and Marketing Executive at a technology company that developed CRM software for businesses. My role involved marketing and selling CRM solutions to corporate clients while also assisting with recruitment. Those two years gave me valuable exposure to B2B sales, client relationship management, and how technology can solve real business problems. It was here that I discovered my passion for sales, marketing, and innovation.
I later joined my family’s interior design and décor business, where I established my own venture, Avian Decor. For over six years, I worked closely with homeowners, architects, and designers, providing design consultations, helping clients select materials and décor products, while also managing the wholesale trading of décor products across India.
Those years taught me the importance of aesthetics, attention to detail, and creating experiences that leave a lasting impression. My love for colors, design, and creativity grew stronger with every project. I was a member with BNI(Business Networking International) as well for 2 years where I got a lot of exposure.
About five years ago, I developed a keen interest in digital marketing and pursued a professional diploma in the field. Initially, I applied these skills to grow my own business, but I soon realized that digital marketing was far more than a business tool—it was something I genuinely loved.
As artificial intelligence began transforming the creative industry, I immersed myself in learning AI tools, attending workshops, and experimenting with emerging technologies. I started creating AI-powered brand films and marketing content, discovering a powerful intersection where creativity and technology could work together to build impactful brands.
That passion led me to establish Digital Panache—a modern advertising and digital marketing agency that blends creative storytelling with the latest technology. Today, we help businesses grow through branding, content creation, social media marketing, AI brand films, AI avatars, SEO, GEO, professional photography and videography, and performance-driven digital campaigns.
My journey has taught me that great marketing is never just about beautiful visuals. It’s about understanding people, telling authentic stories, and creating meaningful connections. My background in technology helps me embrace innovation, while my years in design have given me an eye for aesthetics and detail. Together, they shape the way we approach every project at Digital Panache.
This journey has reinforced one belief that defines our agency today: when creativity meets technology, brands don’t just get noticed—they create lasting impact.